There has been a lot in the news lately about misrepresented cotton and a litany of class-action lawsuits against brands that have falsely claimed their use of it. With a number of retailers passing off substandard cotton as "Premium Egyptian cotton", we want our customers to have information and transparency in their cotton products. That is why we only use the finest quality cottons and with partners like SUPIMA® it is much easier to provide these assurances.
The SUPIMA® trademark is the consumers’ guarantee that the branded textile product they are buying contains the finest U.S.- Grown Pima Cotton. By licensing the entire supply chain (that’s right, the entire supply chain) SUPIMA® provides added guarantee to customers that SUPIMA® trademarked goods are made with 100% U.S. Pima cotton of the highest quality.
Only SUPIMA® licensees are authorized to use the official SUPIMA® Hang tag. There is added value to using the SUPIMA® trademark- it means a brand is associated with apparel of exceptional quality. To maintain the premium focus of the trademark, the SUPIMA® license is non-transferable. This allows SUPIMA® visibility throughout the supply chain of the use of its trademark, as well as to control the quality and integrity of products that bear the SUPIMA® name.
How do I know if my products are made with SUPIMA®?
Brands that use SUPIMA® cotton in their products reference SUPIMA® content in many different ways. If it’s made with SUPIMA® cotton you will most likely find it on the product label, in the product description on the web or on store displays.