Woven from the wool of merino sheep raised in New Zealand. Merino wool is not a new synthetic technology or a laboratory designed material, it is quite simply the finest and softest wool available anywhere. It is odor resistant, highly durable and just flat-out surpasses synthetic fibers in every way possible. We use it because our clients don't look at a beanie as an excuse to make a cheap-feeling, uninteresting accessory. They look at it as a way to properly represent their brand that they care so deeply about.